We chose LifeLock as the “Most Affordable Individual Plan” because its standard plan offers high-quality identity and financial theft protection services for only $7.50 per month (which is 37% off the brand’s monthly price) when you pay annually instead of monthly.
Best Identity Theft Protection Services of 2024
Key Takeaways
- Identity theft protection services help protect your information by monitoring major credit card bureaus, court and arrest records, and other databases for signs of fraudulent use.
- The average cost of identity theft protection starts at about $15 per month for an individual plan and $46 per month for a family plan.
- Our top picks are services that can help you lock your account if theft is detected and restore your identity after it has been stolen.
- Any person, regardless of their age and internet savviness, can be a target of identity theft and cybercrime.
In the past, identity theft happened when someone got a hold of your wallet or went through your trash and found discarded bills or banking statements. Now, a person can have their identity stolen by simply downloading the wrong file on their computer or phone. As access to technology has increased over the last 20 years, reports of identity theft have also increased from 0.33 million in 2001 to more than 5.74 million in 2023. Based on a 2020 study by the Bureau of Justice Statistics, nearly one in 10 adults age 65 or older experienced identity theft in the past year, with financial losses totaling $2.5 billion.
Scammers often target older adults with online scams because they tend to interact more with medical providers and government agencies, two sectors that are vulnerable to hacks and data breaches, noted Michael Scheumack, a board member of the San Diego Cyber Center of Excellence. While an identity theft protection service can’t necessarily prevent someone from stealing your personal information, it can help prevent and mitigate damage that comes from your identity being stolen.
All identity theft protection services work by monitoring the internet to find potentially fraudulent uses of your personal identification information and sending you an alert if suspicious activity is detected. From there you can confirm whether the activity is fraudulent. If it is, the service you hired can repair the damage and, if necessary, restore your stolen identity. The various services available may offer different degrees of monitoring, insurance, and restoration.
Each of our top picks below offers top-notch protection services, but some will be better than others, depending on your specific needs.
A quick look at the best identity theft services
- Most Affordable Individual Plan: LifeLock by Norton
- Best Value Two-Adult Plan: Aura Identity Guard
- Best Identity Restoration: IDShield
- Best Medical Identity Theft Protection: IdentityForce
Why trust NCOA
Our team thoroughly researched identity theft to understand what the best protection services should offer. Next, we mystery-shopped the top protection services on the market, so we could help you decide which ones have the most to offer, so you can choose which is best for you.
We selected our top choices based on:
- 75+ hours of research
- Eight brands reviewed
- Four brands selected
- Three experts consulted
- 100+ third-party reviews referenced
To explain our research better, we’ve listed pros and cons, best uses, and standard features of the top identity protection services. We also included our methodology at the bottom of the page.
Comparison of identity theft protection services, as of January 2024
Company | Cost (if paid month-to-month) | Cost (if paid annually) | Trial period (days) | Insurance offered | Insurance includes stolen funds reimbursement | Home title monitoring | Identity protection | Financial protection | Device protection and cybersecurity | Two adult plan | Learn More |
---|---|---|---|---|---|---|---|---|---|---|---|
$11.99–$69.99 | $89.99–$395.88 | 30 | $1.05 million–$3 million | Yes | Yes | Yes | Yes | No | Yes | Visit Site | |
$15–$45 | $144–$240 | 14 | $1 million per adult on the plan | Yes (if stolen via unauthorized electronic fund transfer) | Yes | Yes | Yes | Yes | Yes | Visit Site | |
$14.95–$34.95 | $179.40–$419.40 | 30 | $1 million | No | No | Yes | Yes | Yes | Yes | Visit Site | |
$17.99–$35.99 | $179.50–$359.95 | 30 | $1 million | Yes (if stolen via unauthorized electronic fund transfer) | No | Yes | Yes | Yes | Yes | Visit Site |
Best identity theft protection services
Table 2 LifeLock plan comparison, as of January 2024
Standard | Ultimate Plus | Ultimate Plus for two adults | |
---|---|---|---|
Cost per month | $11.99 | $34.99 | $69.99 |
Annual cost | $89.99 | $239.88 | $395.88 |
Number of credit bureaus monitored | 1 | 3 | 3 |
Credit, checking, and savings account activity alerts | No | Yes | Yes |
Device protection | No | No | No |
Home title protection | No | Yes | Yes |
Insurance | Up to $1.05 million | Up to $3 million | Up to $3 million per person |
Table 3 Aura plan comparison, as of January 2024
Individual | Couple | Family | |
---|---|---|---|
Cost per month | $15 | $29 | $45 |
Number of credit bureaus monitored | 3 | 3 | 3 |
Credit, checking, and savings account activity alerts | Yes | Yes | Yes |
Device protection | Yes | Yes | Yes |
Home title protection | Yes | Yes | Yes |
Insurance | Up to $1 million | Up to $1 million per adult ($2 million) | Up to $1 million per adult ($5 million) |
Table 4 IDShield plan comparison table, as of January 2024
Individual (one bureau) | Individual (three bureau) | Family (one bureau) | Family (three bureau) | |
---|---|---|---|---|
Cost per month | $14.95 | $19.95 | $29.95 | $34.95 |
Number of credit bureaus monitored | 1 | 3 | 1 | 3 |
Credit, checking, and savings account activity alerts | Yes | Yes | Yes | Yes |
Device protection | Yes | Yes | Yes | Yes |
Home title protection | No | No | No | No |
Insurance | Up to $1 million | Up to $1 million | Up to $1 million | Up to $1 million |
Table 5 IdentityForce plan comparison, as of January 2024
Ultrasecure (individual) | Ultrasecure (family) | Ultrasecure+Credit (individual) | Ultrasecure+Credit (family) | |
---|---|---|---|---|
Cost per month | $17.99 | $24 | $23.99 | $35.99 |
Number of credit bureaus monitored | 0 | 0 | 3 | 3 |
Credit, checking, and savings account activity alerts | Yes | Yes | Yes | Yes |
Device protection | Yes | Yes | Yes | Yes |
Home title protection | No | No | No | No |
Insurance | Up to $1 million | Up to $1 million | Up to $1 million | Up to $1 million |
What is identity theft?
Identity theft, sometimes called identity fraud, is a category of crime where a criminal steals and uses another person’s personal identification information to defraud or deceive. This is usually for some form of economic gain, whether directly stealing from the victim or selling the victim’s information to someone else.
Personal identification information that can be stolen includes:
- SSN
- Birth date
- Checking account numbers
- Savings account numbers
- Retirement account details
- Credit card numbers
- Driver’s license information
How does identity theft happen?
Identity theft happens when a criminal physically or virtually steals another person’s information. Physical theft typically occurs when a person steals your wallet and uses your credit card or driver’s license, but physical theft can take place in other ways as well, like:
- Adding personal scanning devices (also called skimmers) to ATM or gas station kiosks (when you scan your card it steals the information and remotely transfers it)
- Claiming to be a trusted source and deceiving you into giving your credit card or other personal information over the phone
- Going through your trash or mail to collect statements or bills
Virtual theft usually involves the criminal attacking your computer system with a virus or malware to get access to your information. Criminals do this by using a technique called “phishing.” Phishing is when someone sends you an email pretending to be a reputable source to get you to do a certain action, whether it’s downloading an attached file or clicking on a link to visit the (fraudulent) site. The emails can look very convincing and often look exactly like genuine company emails.
Actions range from stealing your password when you try to log in to the fraudulent website, getting the answers to your security questions, or asking you to send or confirm your credit card information for a “previous transaction.” Another example of virtual theft is when a person breaks into a company’s database to take customer information. This is called a data breach.
The important thing to know is that not all scams are easy to identify and oftentimes you may not even know your information has been stolen until it’s too late. See our section below for more information about how to prevent identity theft.
Types of identity theft
Identity theft covers a variety of crimes that are slightly different based on the end goal or the method by which they steal your information. All identity theft crimes aim to defraud the victim for some sort of gain (usually financial).
Financial
Identity theft is when a person uses your information to:
- Open new bank accounts or credit cards
- Start new lines of credit
- Transfer money out of your bank account
- Take out loans
- Use credit cards to make purchases
This type of theft can be quickly detected by using a credit monitoring service that sends you alerts when an inquiry on your credit is made, or by using a credit card like Capital One that sends you messages or alerts when a purchase is made on your card. If the inquiry or purchase was you, you can ignore it, but if not, you can immediately call the card or company and freeze the account.
Cryptocurrency scams
As interest in cryptocurrency rises, the presence of elaborate financial scams rise as well. Unlike physical money that’s stored in a centralized institution (like a bank) and printed through a centralized agency (like a government), cryptocurrency is created and stored virtually through decentralized systems throughout the world.
This has inspired a virtual currency investment scam called “pig butchering,” where the investment victims (pigs) are tricked into investing large sums of money in cryptocurrency (fattened) for financial theft (slaughter). One way to protect yourself from this type of scam and other virtual currency investment scams is to be extremely careful when dealing with cryptocurrency.
Medical
Medical identity theft involves a person using your insurance information. Identity thieves can use your insurance, name, and personal identification information to:
- Visit a doctor
- Refill prescriptions
- Get medical equipment
- Go to the hospital
- Have surgery
The best way to protect against this type of fraud is to keep your medical records as private as possible. You can do this by:
- Never giving medical information over the phone or online
- Shredding all medical and insurance records before discarding them
- Ripping off and shredding or using a black marker to cross out prescription labels before discarding prescription bottles
- Using an identity theft protection service with medical insurance monitoring
Usually this type of theft results in damage to the victim’s credit score, since the thief generally racks up medical bills under the victim’s name. Then, when the bill isn’t paid, it goes to a collection agency that ultimately flags the victim’s credit account. The debt usually won’t appear on your credit report until it’s been six months to a year since the bill was created. That means, in some cases, you may not know you’ve been a target of fraud until a year has passed.
If you use a theft protection service that includes medical insurance monitoring, you’ll get notifications whenever your insurance number is used for a claim, which can increase your success of protecting yourself from further fraud and restoring your identity.
Online
Online identity theft is when the criminal uses your computer, tablet, or smartphone to get access to your personal information. These fraudsters will impersonate you online, make purchases, and log in to your accounts or profiles. Many times the thief may just monitor your account and login information and sell it to another person who uses your information for financial gain.
Another variety of online scams involve social engineering. This is where “a bad actor impersonates a loved one or person of authority to extract sensitive or financial information,” said Jim Van Dyke, senior principal and head of innovation at TransUnion. This is commonly called the “grandparent scam.” Van Dyke also shared that hackers often use “romance scams and fraud related to the collection of their government benefits” when trying to get an older adult’s personal information.
The best way to protect against someone getting your information is to use a VPN or security software, which can prevent a hacker from gaining access to your browser. But cybersecurity can’t protect your information from being stolen by physical means (wallet theft or a credit card skimmer). This is where an identity theft protection service can help. These services monitor the use of your personal information on the internet and can identify when someone is pretending to be you or is using your information to create new accounts or profiles. This helps you to catch the fraud fast and prevent further damage.
Artificial intelligence scams
New artificial intelligence (AI) scams are taking the “grandparent” scam mentioned above to a whole new level. Rather than using an email or undisguised phone call to extract information and money, scammers are using voice cloning AI technology and phone spoofing to impersonate an emergency call from children, grandchildren, siblings, and spouses. Usually, it’s a call to your phone from the contact of someone in your family (this is simulated using phone spoofing technology). The caller says they are in an emergency situation (jail, car accident, or even a robbery) and they need you to wire money or give your account number to them so they can initiate a transfer of money for some purpose.
These phone calls can sound identical to your family member, and they look as though they are coming from your family member’s phone.
If you ever get one of these distressing calls, there are some things you can do to protect yourself:
- Ask one or two questions to the caller to try and confirm whether they are who they claim to be. Ask something unique that only your family member would know. Experts we speak with also recommended having a safety word that only you and your close family members know to use during emergency situations.
- Hang up the phone, go to that family member’s contact in your phone, or dial their number directly on the keypad, and call them. While phone spoofing makes it look like your contact is calling, the hacker doesn’t actually have access to that line and can’t use that line to take calls. That means when you call the number yourself, you’ll get through to your family member so you can talk to them about the situation and confirm whether they are in an emergency.
- Call another family member and ask if they’ve heard from the caller in question. Try to call a spouse or someone who lives with the caller.
These tactics can help you find out what’s going on quickly and prevent you from further fraud and theft. Some identity theft protection software includes spam-blocking software for your phone, which can potentially block these types of calls.
How to prevent identity theft
Preventing identity theft is even harder now than it was in the past, and it’s nearly impossible to completely protect your information from theft. The best way to prevent identity theft is to keep your personal information protected. You can do this by:
- Paying with cash whenever possible
- Shredding documents with important information before discarding
- Using strong passwords for online accounts
- Being careful about who you give your information to
- Not giving information over the phone or over email
- Never responding to or opening emails from an unknown source, especially if they are asking you to “fill out a form” or provide a password
- Inspecting ATM machines and gas station payment kiosks before using—avoid using machines with evidence of recent tampering, hanging tape, or unusual bulkiness around the area where you insert your card
- Setting alerts when your credit report changes or a new account is opened
- Looking for emails or physical mail stating that someone initiated a change of address through the United States Postal Service
If you want an extra layer of security you can use an identity theft protection service to monitor your personal information online and send you alerts if there is a suspicious activity involving your SSN or other important personal data.
Importance of identity theft protection service
Identity theft protection services can’t prevent your information from being stolen—but they can help you prevent further damage by stopping activity before it gets out of hand. Financial monitoring is certainly one of the most beneficial features of these services, but many times this is the last step in the theft process.
At that point, the fraudster has likely already used your name, SSN, or banking information to make the transaction you’re seeing in the alert. Selecting a theft protection service that monitors your personal information can help you prevent a financial breach by freezing your accounts as soon as suspicious activity is detected.
Hiring an identity theft protection service is specifically recommended for those who have been:
- Flagged by a credit bureau as being at high risk for theft (questionable and potentially fraudulent inquiries have been received by the bureau under your name)
- A victim of identity theft in the past
- Alerted their information was involved in a data breach
Identity theft protection service cost
On average, identity theft protection costs $15 per month for one adult and around $40 per month for two or more people. Many plans also offer a discount if you pay for the year upfront instead of monthly. Prices vary based on how many people you want to cover and the extent of the coverage.
It’s important to note that one of the most expensive parts of ID theft protection is the credit monitoring feature, which specifically partners with one or all three of the popular credit bureaus (Experian, TransUnion, and Equifax) to lock your credit profile when you aren’t using it and to send alerts immediately after someone tries to use it. If you already subscribe to credit report alerts or use a credit card that comes with complimentary credit monitoring, you might not need to choose an identity theft protection plan that offers credit monitoring. This can save you a significant amount of money since that’s the most expensive feature.
As added financial security, most of the plans we reviewed above that don’t specifically offer credit monitoring will still monitor your other financial accounts (checking, savings, and retirement accounts) and alert you if there’s suspicious spending.
Choosing an identity theft protection service
Ultimately, your choice of theft protection will depend on what features are most important to you. We suggest making a top three list of concerns that need to be addressed and then finding a service that meets those needs. It might make sense for you to prioritize certain protections over others. For example, if you don’t need device coverage for phones and tablets, you might look into services that focus only on identity and financial protection, like LifeLock. If you already have credit monitoring through a credit card or credit bureau, then it might make sense to select a more affordable service that doesn’t include credit monitoring, like IdentityForce, which is $24 per month for a family plan.
Review methodology
To create our list of the best identity theft protection services, we gathered information on the top providers in the space based on various ranking factors, such as:
- Features. We looked at what essential features the service offers for protecting information, like whether they offer identity theft insurance or whether device protection can be added on.
- Value for money. Did we feel like we were getting a deal for what we paid? We considered the value of every service’s identity theft protection plans based on price.
- Usability. We looked at whether we could navigate the website successfully and where roadblocks, if any, came up. Did we have trouble finding pricing? Was it hard to find answers to our questions?
- Customer service. Our team members called the number on the websites and spoke with customer service representatives. We considered the helpfulness of the representative along with the ease of contacting them.
Bottom line
It’s nearly impossible to prevent someone from accessing your personal information, but by being alert and aware, you can put safeguards in place to lessen the damage and secure your accounts from theft. Choosing an identity theft protection service that monitors your sensitive information on the internet and sends timely alerts can keep your identity, money, and accounts safe.
While some ID theft protection services only offer alerts, we’ve only selected services that help you lock your account if theft is detected and restore your identity after it has been stolen.
Frequently asked questions
The best defenses are avoiding phishing scams, being careful about who you give your personal information to, and having an identity theft monitoring service in place to alert you if your personal information is being used without your authorization.
Identity theft protection is worth investing in if you’ve been flagged by a credit bureau as a high risk for identity theft, you have been a victim of fraud in the past, or you want to be proactive and keep your identity secure.
Signs of identity theft include unknown or suspicious transactions on your bank accounts or credit card statements, alerts that you have had an inquiry on your credit but you haven’t requested one, or if you get any kind of mail that implies you made an action that you did not. For example, you get a letter that thanks you for applying for a credit card or home loan. If you get this type of message in an email or text, though, do not click on the link or call the number. Contact the financial institution directly or the Federal Trade Commission for advice instead.
You can report identity theft to The Federal Trade Commission online at IdentityTheft.gov or call 877-438-4338. If you want immediate help to restore your identity you can call an identity theft protection service to help you recover your information and get replacement documents if they have been stolen.
Have questions about this review? Email us at reviewsteam@ncoa.org.
Sources
- National Council on Identity Theft Protection. 2023 Identity Theft Facts and Statistics. Found on the internet at https://identitytheft.org/statistics
- DeLiema, M., et al. Identity Theft Among Older Adults: Risk and Protective Factors. Innovation in Aging. December 2020. Found on the internet at https://www.researchgate.net/publication/347741956_Identity_Theft_Among_Older_Adults_Risk_and_Protective_Factors
- Financial Crimes Enforcement Network. FinCEN Issues Alert on Prevalent Virtual Currency Investment Scam Commonly Known as “Pig Butchering.” Sept. 8, 2023. Found on the internet at https://www.fincen.gov/news/news-releases/fincen-issues-alert-prevalent-virtual-currency-investment-scam-commonly-known
- Federal Trade Commission Consumer Advice. What to Know About Medical Identity Theft. May 2021. Found on the internet at https://consumer.ftc.gov/articles/what-know-about-medical-identity-theft#protect.
- Federal Trade Commission Consumer Advice. Scammers Use AI to Enhance Their Family Emergency Schemes. March 20, 2023. Found on the internet at https://consumer.ftc.gov/consumer-alerts/2023/03/scammers-use-ai-enhance-their-family-emergency-schemes
- Federal Communication Commission. Caller ID Spoofing. March 7, 2022. Found on the internet at https://www.fcc.gov/spoofing
- Federal Trade Commission Consumer Advice. How to Block Unwanted Calls. July 2023. Found on the internet at https://consumer.ftc.gov/articles/how-block-unwanted-calls#:~:text=Image-,Fake%20Numbers%20on%20Caller%20ID,-Call%20blocking%20technology